---
title: What is LAUNCH?
description: LAUNCH is Midtown's signature new member onboarding program, included complimentary with membership.
---

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# What is LAUNCH?

## We know starting a new wellness routine can feel overwhelming, which is why we created LAUNCH, our new member success program.

Through LAUNCH, you'll connect with our in-house specialists who are committed to your growth and goals. Whether you want to boost relaxation, start a new routine, build strength, or enhance your athletic performance, we'll create a personalized plan so you can make the most of your membership.

**Here's how it works:**

- You'll get 120 minutes of complimentary access to services to explore the club and discover what you love most, with no strings attached.
- We'll tailor LAUNCH to your specific aspirations to ensure it's all about you.
- You’ll Build confidence navigating the club while creating a wellness routine that fits your lifestyle.

 You’ll be able to book these experiences and enjoy the benefits for your first three (3) months, so let’s get you started now to enjoy all 120 minutes. Our team is here to guide you every step of the way. 

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