What is LAUNCH?

LAUNCH is Midtown's signature new member onboarding program.

LAUNCH is Midtown’s signature, personalized success program to help all new members transform their lives. Every new member is assigned a LAUNCH specialist who will not only help them navigate within the club, but also connect them with the right coaches, programs, services, and even fellow members, to maximize the benefits of the club. As part of our LAUNCH program, each new member receives 120 minutes of personalized experiences, curated by the member, to help them toward achieving their aspirational journey.